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Evolution and Innovation in Market Systems Development

We often hear the phase ‘conventional MSD’. It doesn’t sit right. MSD was codified as unconventional development. There are three fundamental pillars around scale, sustainability, and impact. Everything else is a pragmatic reflection about the best way to deliver on those pillars. Anything goes, as long as you can justify it in these terms, there’s nothing ‘un-MSD’ about it.

Here we’ve used Agora’s programme design pyramid to reflect on how innovations within MSD against various parameters and characteristics of programmes have been introduced over time.


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