We help companies operating in developing countries engage in a systemic way to ensure that their work maximises both long term returns and development impacts. Our contextual and conceptual understanding of markets helps to identify entry or adjustment points to improve performance.
Social innovation & sustainability strategy
Market analysis of floriculture in Ethiopia
The Agora Global team helped this international floriculture firm to explore new sourcing markets in Ethiopia. The work consisted of mapping commercial and institutional structures and helping the firm to think through their strategy to engage in the market in a way that was commercially, environmentally, and socially sustainable.